TikTok Ads are online ads displayed on the TikTok platform, including in-feed ads, brand takeovers, branded effects, and sponsored hashtag challenges.
TikTok Ads allow businesses to create campaigns, target specific audiences, and set budgets. Ads are shown to users who match the targeting, and advertisers pay based on desired actions like clicks or impressions. TikTok advertising cost differs based on the client’s budget and objective.
TikTok Ads provide access to a large and engaged user base, particularly among younger demographics. They can increase brand awareness, drive traffic, generate leads, and connect with an active audience.